Archive for the ‘Buy Nothing Day’ Category

Buy Nothing Day

August 16, 2009

Buy Nothing DayThis brief was to design an A3 black and white poster to advertise ‘Buy Nothing Day’. The one day a year where you do exactly what it says… and buy absolutely nothing, which is easier said than done!!
The project was focused around typography and creating distinctive letterforms.

I looked at the work of Alan Fletcher for example the logo he design for the V & A involves cutting off half of the A but it is still obvious what the letter is.

I experimented with this idea, and then started cutting sections of different letters up and putting them together to form a new letter. This method forms the main title on my poster.

experimenting with letterforms

experimenting with letterforms

This is some early experimentation I did using sections from a variety of letters then putting them together to create a new letterform.